One of the problems with circular echo chambers like Tumblr, Facebook, WordPress, or Twitter is that we mostly follow the voices that confirm our own preconceived beliefs while shutting down the evidence that runs counter to our bias. We’ve locked ourselves up in self-preaching choirs and impregnable ivory towers. Our life philosophy is then reinforced by the buzzwords and bloggers we want to hear, and we demonize a phantom enemy that isn’t anything close to a real person or idea, neglecting to engage with the real world and the very real issues at hand.

On a long enough timeline, you and I become radicalized into a new kind of fanaticism, devoted to our out-of-touch, fact-devoid, isolated cages. With so many actual injustices abounding that need solutions, our faceless debating hijacks the limelight and resources from the deficit of the people we claim to be rooting for.

This is a vicious cycle that continually perpetuates misinformation disguised in pieces of truth. Some of these truths are necessary, which is all the more reason it’s a travesty that they’re buried under a blind clicking frenzy. We buy into an aggregated “fringe platform” of like-minded ideologies that only feeds itself, like the mythical dragon ouroboros that chokes on its own tail, which only attracts people who already agree and don’t want to be challenged. This common delusion appeals to our basest urge for socialization and vicariously victimizing ourselves on behalf of someone else’s “inspirational tragedy.” Never mind that it’s the other person’s everyday life and only your two second click of a like button.

It gives us a self-righteous tingle to think, “I have the insider knowledge and you don’t.” It’s a shiny trophy of “online education” that will swell your ego and high-five the hive-mind, but it does nothing and goes nowhere and has no real chance of dialogue.

If this makes you mad, then it might be too late for you. I understand though: we hate the possibility of being on the “wrong side” and “losing face.” Being rejected by your group of yes-men or criticized by the opposite side feels like death, and we either self-destruct or destroy others. And to actually work to understand the issue? It’s too hard. We’re in love with trying to change the world by looking like we’re trying to change it, with pretty text on a screen.

Continue reading “Self-Affirming Blog Bias: The Danger of Reinforcing Misinformation & Inaction from Isolated Viral Awareness” →